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Atalay Atasu

Associate Professor

Georgia Institute of Technology

Scheller College of Business



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1. Atasu, A, L. B. Toktay, L. N. Van Wassenhove. 2012. How Collection Cost Structure Drives Manufacturer`s Reverse Channel Choice, Production and Operations Management, 22:5, pp: 1089-1102.

2. Atasu, A., G. C. Souza. 2012. How does Product Recovery Affect Quality Choice?, Production and Operations Management 22:4, pp: 991-1010 .

3. Atasu, A., O. Ozdemir, L. Van Wassenhove. 2012. Stakeholder Perspectives under Take-Back Legislation. Production and Operations Management, 22:2, pp: 382-396.

4. Gui, L., A. Atasu., O. Ergun, B. Toktay. 2012. Implementing Extended Producer Responsibility: A Multi-Stakeholder Analysis, Journal of Industrial Ecology 17:2, pp: 262-276.

5. Atasu, A., R. Subramanian. 2012. Extended Producer Responsibility for E-Waste: Individual or Collective Responsibility?, Production and Operations Management, 21:6, 1042-1059.

6. Wang, T., A. Atasu, M. Kurtuluş. 2012. A Multi-Sourcing Newsvendor Model with Dynamic Forecast Evolution, Manufacturing & Service Operations Management,14:3, pp: 472-484.

7. Atasu, A., L. Van Wassenhove. 2012. An Operations Perspective on Product Take-Back Legislation for E-Waste: Practice, Trends and Research Needs. Production and Operations Management. 21:3, 407-422.

8. Atasu, A., V. D. Guide, L. Van Wassenhove. 2010. So What If Remanufacturing Cannibalizes New Product Sales? California Management Review, 52:2, 56-76.

9. Atasu, A., T. Boyaci. 2010. Take-Back Legislation and Its Impact on Closed Loop Supply Chains. Wiley Encyclopaedia of ORMS.

10. Atasu, A., L. Van Wassenhove, M. Sarvary. 2009. Efficient Take-Back Legislation. Production and Operations Management, 18:3, 243-258.

11. Atasu, A., V. D. Guide, L. Van Wassenhove. 2008. Product Reuse Economics in Closed-Loop Supply Chain Research. Production and Operations Management, 17:5, 483-497.

12. Atasu, A., M. Sarvary, L. Van Wassenhove. 2008. Remanufacturing as a Marketing Strategy. Management Science, 54:10, 1731-1747.

13. Geyer, R., L. Van Wassenhove, A. Atasu. 2007. Economics of Remanufacturing under Limited Component Durability and Finite Life Cycles. Management Science, 53:4, 88-100.

14. Atasu A., S. Cetinkaya. 2006. Lot Sizing for Optimal Collection and Use of Remanufacturable Products over a Finite Life Cycle. Production and Operations Management, 15:4, 473-487.



15. Atasu, A., L. Van Wassenhove. 2010. Environmental Legislation Regarding Product Take-back and Recovery. Closed-Loop Supply Chains. Eds. M. Ferguson, G. Souza, Taylor and Francis.

16. Atasu, A., 2014. An Operational Look at Take-Back Legislation. in The Impact of Law and Regulation on Transitioning to Business Sustainability. Eds. D. Cahoy, J. Colburn. Taylor and Francis.

17. Atasu, A., Van Wassenhove, D. Webber, 2014. Owls, Sheep and Dodos: Coping with Environmental Legislation, to appear in Environmentally Responsible Supply Chains, Ed. A. Atasu, Springer.



18. Kuntz, N., A. Atasu, K. Mayers, L. Van Wassenhove. 2014. Extended Producer Responsibility: Stakeholder Concerns and Future Developments, INSEAD White Paper .

19. Lifset, R., A. Atasu, N. Tojo, 2013.Extended Producer Responsibility: National, International, and Practical Perspectives, Journal of Industrial Ecology, 17:2, pp: 162-166.

20. Kalimo, H., R. Lifset, C. Van Rossem, L. N. Van Wassenhove, A. Atasu, K. Mayers. 2012. Greening the Economy through Design Incentives: Allocating Extended Producer Responsibility, European Energy and Environmental Law Review, December 2012, 274-305.

21. Atasu, A., L. Van Wassenhove. 2011. What is yours is mine: Getting to Grips with Take-Back Laws. IESE Insight, 8:1, 29-35.

22. Dempsey, M., C. Van Rossem, R. Lifset, J. Linnell, J. Gregory, A. Atasu, J. Perry, A. Sverkman, G., Margetson, L.N. Van Wassenhove, M. Therkelsen, V. Sundberg, K. Mayers, H. Kalimo. 2010. Developing Practical Approaches for Individual Producer Responsibility.INSEAD Working Paper -- White Paper presented to the European Commission in the scope of the revision of the WEEE Directive, 2010.

23. Atasu, A., L. Van Wassenhove. 2005. Outsourcing Remanufacturing under Finite Life Cycles: Operational and Tactical Issues. Zeitschrift fuer Betriebswirtschaft, 3/2005.



24. Agrawal, V., A. Atasu, K. Van Ittersum. Remanufacturing, Third Party Competition, and The Perceived Value of New Products, under third round review at Management Science, 2012.

25. Gui, L., A. Atasu, O. Ergun, B. Toktay. Fair and Efficient Implementation of Product Take-Back Legislation with Collective Producer Responsibility, under revision (for third round review) at Management Science, 2012. (Honorable Mention - Informs Section for Public Programs, Services and Needs 2012 Best Paper Competition.)

26. Kovach, J., A. Atasu, S. Banerjee. 2014. Sales Force Compensation for Remanufactured Products, under revision for Management Science. (Finalist - Informs ENRE 2013 Best Student Paper Competition).

27. Esenduran, G., A. Atasu, L. N. Van Wassenhove. 2014. Valuable E-Waste: Implications for Extended Producer Responsibility, under revision for Manufacturing and Service Operations Management.

28. Agrawal, V., A. Atasu, S. Ulku. 2014. Modularly Upgradable Electronics: Barriers for Adoption, under review at Journal of Industrial Ecology.

29. Alev, I., A. Atasu., O. Ergun, B. Toktay. 2014. Extended Producer Responsibility for Pharmaceuticals? Georgia Tech working paper.

30. Gui, L., A. Atasu, O. Ergun, B. Toktay. 2014. Design Incentives, Coalitional Stability, or Cost-Efficiency? A Network Perspective on Extended Producer Responsibility, Georgia Tech working paper.

31. Alev, I., V. Agrawal, A. Atasu. 2014. Extended Producer Responsibility, Secondary Markets and Export Bans, Georgia Tech working paper.

32. Huang, X., A. Atasu, B. Toktay. 2014. Design for Obsolescence or Recovery: The Effect of Take-Back Regulation, Georgia Tech working paper.

33. Yeo, W. M., A. Atasu, B. Toktay. 2014. Strategic Allocation of Medical Surplus, Georgia Tech working paper.

34. Fu, W., A. Atasu. 2014. How Do Extended Warranties Fare in the Presence of Product Recovery? Georgia Tech working paper.

35. Agrawal, V., A. Atasu, S. Ulku. 2014. The Implications of Product Modularity on the Choice between Leasing and Selling, Georgia Tech working paper.

36. Environmentally Responsible Supply Chains, Atasu, A. (Editor), 2014. Book in progress.

37. Fu, W., B. Kalkanci, A. Atasu. 2014. Warranty Provision to Strategic Customers, work in progress.

38. Huang, X., A. Atasu, B. Toktay. 2014. Lemons, Trade-Ins, and Remanufacturing, work in progress.



1. Cycleon (A,B): Postal Networks for Reverse Logistics, INSEAD Case Study, (with D. Drake and L. Van Wassenhove). [Available from ECCH.]

2. MedShare: Managing Medical Surplus, (with M. Toburen). [Available upon request]