CITYSCAPE

[architechture]

Atlanta's skyline is punctuated with highrise and midrise buildings of modern and postmodern vintage. Its tallest landmark – the Bank of America Plaza – is the 30th-tallest building in the world at 1,023 feet (312 m). It is also the tallest building in the United States outside of Chicago and New York City.

Midtown Atlanta

Unlike many other Southern cities such as Charleston, Savannah, and New Orleans, Atlanta chose not to retain its historic Old South architectural characteristics. Instead, Atlanta viewed itself as the leading city of a progressive "New South" and opted for expressive modern structures. Atlanta's skyline includes works by most major U.S. firms and some of the more prominent architects of the 20th century, including Michael Graves, Richard Meier, Renzo Piano, Pickard Chilton, and soon, Santiago Calatrava and David Chipperfield.

Atlanta's most notable hometown architect may be John Portman whose creation of the atrium hotel beginning with the Hyatt Regency Atlanta (1967) made a significant mark on the hospitality sector. A graduate of Georgia Tech's College of Architecture, Portman's work reshaped downtown Atlanta with his designs for the Atlanta Merchandise Mart, Peachtree Center, the Westin Peachtree Plaza Hotel, and SunTrust Plaza.

The city's highrises are clustered in three districts in the city — Downtown, Midtown, and Buckhead. (there are two more major suburban clusters, Perimeter Center to the north and Cumberland/Vinings to the northwest). The central business district, clustered around the Hyatt Regency Atlanta hotel – one of the tallest buildings in Atlanta at the time of its completion in 1967 – also includes the newer 191 Peachtree Tower, Westin Peachtree Plaza, SunTrust Plaza, Georgia-Pacific Tower, and the buildings of Peachtree Center. Midtown Atlanta, farther north, developed rapidly after the completion of One Atlantic Center in 1987.

Panoramic view of the central Atlanta skyline, spanning Midtown (left) and Downtown (right).

[urban development]

Businesses continue to move into the Midtown district. The district's newest tower, 1180 Peachtree, opened there in 2006 at a height of 645 feet (197 m), and achieved a Leadership in Energy and Environmental Design (LEED) gold certification that year from the U.S. Green Building Council. Atlanta has been in the midst of a construction and retail boom, with over 60 new highrise or midrise buildings either proposed or under construction as of April 19, 2006. October 2005 marked the opening of Atlantic Station, a former brownfield steel plant site redeveloped into a mixed-use urban district. In early 2006, Mayor Franklin set in motion a plan to make the 14-block stretch of Peachtree Street in Midtown Atlanta (nicknamed "Midtown Mile") a street-level shopping destination envisioned to rival Beverly Hills' Rodeo Drive or Chicago's Magnificent Mile.

In spite of civic efforts such as the opening of Centennial Olympic Park in downtown in 1996, Atlanta ranks near last in area of park land per capita among cities of similar population density, with 8.9 acres (36,000 m2) per thousand residents (36 m²/resident) in 2005. The city has a reputation, however, as a "city of trees" or a "city in a forest"; beyond the central Atlanta and Buckhead business districts, the skyline gives way to a sometimes dense canopy of woods that spreads into the suburbs. Founded in 1985, Trees Atlanta has planted and distributed over 68,000 shade trees.

The city's northern district, Buckhead, is eight miles north of downtown Atlanta and features wealthy neighborhoods, such as Peachtree Battle, Tuxedo Park, and Chastain Park, and is consistently ranked as one of the most affluent neighborhoods in America. Atlanta's East Side is quickly emerging as an intown destination as a result of the rapid gentrification it has undergone in the current decade. It boasts hip and urban neighborhoods with craftsman bungalows, Victorian mansions, and new infill. Some of the more established neighborhoods include Inman Park, Candler Park, Lake Claire, and Little Five Points. The more affordable neighborhoods of Kirkwood, Old Fourth Ward, East Atlanta, Cabbagetown, Reynoldstown and Edgewood also have much to offer. In the city's Southwestern section, Collier Heights is home for the wealthy and elite African-American population of the city, and features neighborhoods such as Cascade Heights and Peyton Forest.

Rapid urbanization has increased the demand for residential units within the City of Atlanta; this construction is along the "Midtown Mile".

ECONOMY

One of seven American cities classified as Gamma world cities, Atlanta ranks third in the number of Fortune 500 companies headquartered within city boundaries, behind New York City and Houston. Several major national and international companies are headquartered in Atlanta or its nearby suburbs, including three Fortune 100 companies: The Coca-Cola Company, Home Depot, and United Parcel Service in adjacent Sandy Springs. The headquarters of AT&T Mobility (formerly Cingular Wireless), the largest mobile phone service provider in the United States, can be found a short distance inside the Perimeter beside Georgia State Route 400. Newell Rubbermaid is one of the most recent companies to relocate to the metro area; in October 2006, it announced plans to move its headquarters to Sandy Springs. Other headquarters for some major companies in Atlanta and around the metro area include Arby's, Chick-fil-A, Earthlink, Equifax, Georgia-Pacific, Oxford Industries, Southern Company, SunTrust Banks, and Waffle House. Over 75% of the Fortune 1000 companies have a presence in the Atlanta area, and the region hosts offices of about 1,250 multinational corporations. As of 2006 Atlanta Metropolitan Area ranks as the 10th largest cybercity(high-tech center) in the US, with 126,700 high-tech jobs.

Federal Reserve Bank in Midtown Atlanta.

Delta Air Lines is the city's largest employer and the metro area's third largest. Delta operates one of the world's largest airline hubs at Hartsfield-Jackson Atlanta International Airport and, together with the hub of competing carrier AirTran Airways, has helped make Hartsfield-Jackson the world's busiest airport, both in terms of passenger traffic and aircraft operations. The airport, since its construction in the 1950s, has served as a key engine of Atlanta's economic growth.

Atlanta has a sizable financial sector. SunTrust Banks, the seventh largest bank by asset holdings in the United States, has its home office on Peachtree Street in downtown. The Federal Reserve System has a district headquarters in Atlanta; the Federal Reserve Bank of Atlanta, which oversees much of the deep South, relocated from downtown to midtown in 2001. Wachovia announced plans in August 2006 to place its new credit-card division in Atlanta, and city, state and civic leaders harbor long-term hopes of having the city serve as the home of the secretariat of a future Free Trade Area of the Americas.

The World of Coca-Cola museum opened at a new location near the Georgia Aquarium on May 26, 2007.

The auto manufacturing sector in metropolitan Atlanta has suffered setbacks recently, including the planned closure of the General Motors Doraville Assembly plant in 2008, and the shutdown of Ford Motor Company's Atlanta Assembly plant in Hapeville in 2006. Kia, however, has broken ground on a new assembly plant near West Point, Georgia.

The city is a major cable television programming center. Ted Turner began the Turner Broadcasting System media empire in Atlanta, where he bought a UHF station that eventually became WTBS. Turner established the headquarters of the Cable News Network at CNN Center, adjacent today to Centennial Olympic Park. As his company grew, its other channels – the Cartoon Network, Boomerang, TNT, Turner South, CNN International, CNN en Español, CNN Headline News, and CNN Airport Network – centered their operations in Atlanta as well (Turner South has since been sold). The Weather Channel, owned by Landmark Communications, has its offices in the nearby suburb of Marietta.

The Downtown Connector

Cox Enterprises, a privately held company controlled by siblings Barbara Cox Anthony and Anne Cox Chambers, has substantial media holdings in and beyond Atlanta. Its Cox Communications division is the nation's third-largest cable television service provider; the company also publishes over a dozen daily newspapers in the United States, including The Atlanta Journal-Constitution. WSB – the flagship station of Cox Radio – was the first AM radio station in the South.

Atlanta is also home to the Centers for Disease Control and Prevention (CDC). Adjacent to Emory University, with a staff of nearly 15,000 (including 6,000 contractors and 840 Commissioned Corps officers) in 170 occupations, including: engineers, entomologists, epidemiologists, biologists, physicians, veterinarians, behavioral scientists, nurses, medical technologists, economists, health communicators, toxicologists, chemists, computer scientists, and statisticians. Headquartered in DeKalb County, CDC has 10 other offices throughout the United States and Puerto Rico. In addition, CDC staff are located in local health agencies, quarantine/border health offices at ports of entry, and 45 countries around the world. Originally established in 1946 as the Communicable Disease Center, its primary function was to combat malaria, the deep southeast being the heart of the U.S. malaria zone at the time.

Center for Disease Control and Prevention, headquartered adjacent to Emory University.